Nicole Marinese Oclatis
Art Direction + Animation


This is a student campaign promoting Chipotle Mexican Grill. Since Chipotle burritos are notoriously large, I created a workout that prepares customers for the large meal they are about to enjoy. The idea of the campaign is if you prepare properly, you can eat ravenously.

The campaign includes a poster series, mobile app skin and self-directed and edited spot ad.