Nicole Marinese Oclatis
Art Direction + Animation

Dove Self-Esteem Project

The Dove Self-Esteem Project was created from a vision where beauty is a source of confidence, not anxiety. It's mission is to ensure that the next generation grows up enjoying a positive relationship with the way they look—helping young people raise their self-esteem and realize their full potential. 

Our team developed the creative guidelines and about 200 custom assets for the project's launch on Pinterest. My writing partner and I oversaw the brand development and led multiple photo shoots with young girls and their mothers.

art direction | illustration | design