Dry skin is a key concern amongst women, and oils are an emerging trend that meets that need. Our mission was to introduce the newest innovation to the nourishing Dove formula—Moroccan Argan oil beads and their moisturizing benefit.
My ACD and I guided creative development of this campaign and worked closely with the studio team to oversee multiple photoshoots. The final creative includes animated videos that uniquely reflect the subtle lightness of Moroccan Argan Oil.
art direction | animation | video editing | design
Dove has pledged to use only real, unretouched women in its campaigns. The following are some examples of creative that highlight that standard when it comes to product based photography.