Dry skin is a key concern amongst women, and oils are an emerging trend that meets that need. The VaynerMedia team was tasked with introducing the newest innovation to the nourishing Dove formula—Moroccan Argan oil beads. The primary goal was to drive awareness of Dove Dry Oil by communicating that Dove nourishes and protects from dryness.
My ACD and I guided creative development of this campaign and worked closely with the studio team to oversee multiple photoshoots. The final creative includes animated videos that uniquely reflect the subtle lightness of Moroccan Argan Oil.
art direction | animation | video editing | design