Nicole Marinese Oclatis
Art Direction + Animation

Dove Deodorant

With the launch of Dove's Dry Spray Antiperspirant, the brand's primary goal was to generate mass awareness and trial. The VaynerMedia team was challenged to present an insights-driven and socially-led big creative idea to propel the brand forward. 

Our insight was when women have a new product they love, they want to talk about it with their friends. Our final creative positioned the product in an elevated beauty space as a must-have trend. We utilized blogger equity in creative, as well as featured the deodorant in trend-focused settings. In the end, we executed a campaign with an elevated look and feel that outperformed Unilever benchmarks.

art direction | design