City Harvest rescues excess food from various food industry businesses throughout New York City. The Young Ones Competition asked students to focus all of their attention on one brand as they encouraged people to support New York City's poor and homeless. Using the provided statistics, I hand lettered original copy for a poster series. My goal was to provide a more vivid image of City Harvest's impact. While all people can understand the posters, I wanted New Yorkers to especially resonate with them.
The series won a silver pencil at The One Club College Competition in 2011.
illustration | lettering | design
Copy: Each week, City Harvest feeds enough people to fill Yankee Stadium 5 times. Like the Yankees, City Harvest has a lot of fans. We're supported by over 2400 individuals, companies, and businesses that actively donate food.
Copy: 1 subway fare is enough for City Harvest to deliver ten pounds of food to NY's hungry. Like the subway, City Harvest connects to all New York's boroughs. We've distributed over 300 million pounds of food to a network of 600 programs throughout the city.
Copy: Each day, City Harvest rescues enough food to fill 10 cabs. Like taxis, City Harvest is there when you need it. We provide free, high quality food to community programs to anyone in need of free food is able to find it.