Mother to daughter. Sister to sister. Grandmother to granddaughter. Dove Beauty Bar represents so much more than just a beauty routine. It symbolizes the life lessons passed down from generation to generation—the intangible pieces of advice that shape our #BeautyStory.
This campaign began with one family's submission to the brand detailing their affinity for the Beauty Bar. To build upon the hero video of the Fitz family, we asked Dove's active community to share their own #BeautyStory, and received over 3,000 community submissions that highlight lessons learned from women in their lives.